The success of glamping: 2021 trends in an increasingly thriving sector

The success of Glamping

The popularity of glamping and the ever-growing desire to try something new, exploring and enjoying the beauty of nature in a luxurious and design context, are linked to emerging global trends that have made glamping a significant and exciting part of the tourism industry, and the data prove it.

The size of the global glamping market has been valued at$2.1 billion and is expected to continue expanding at an annual growth rate of 12.5% until 2025. In Europe, which holds the largest market share, the United Kingdom and Italy are the masters. This is not only thanks to the presence, in these countries, of places that are naturally combined with an open-air type of tourist offer, but also thanks to the entrepreneurial initiative of various virtuous subjects, who have decided to innovate their campsites to offer glamorous and luxury services. Innovative realities also driven by companies producing housing solutions for Glamping such as Crippaconcept, the undisputed leader in Italy and Europe in the sector.

In Italy and the United Kingdom, therefore, the presence of different types of accommodation and services, combined with the strong interest of consumers of all ages, especially between 18 and 50 years old, will stimulate the growth of the regional market.

A truly positive outlook, driven by important factors including the growth of wellness and eco-sustainable tourism, the thrill of adventure, the connection with nature, the availability of efficient services in luxury contexts and the strong impact of social media and influencerstag. And last but not least, the emergence of "social distancing" and "socialize-with-care" as prevailing trends also in the field of travel which, as we will see shortly, goes well with the world of glamping.

The concept of vacation is evolving

L’interesse crescente per l’ecoturismo, una forma di turismo che ha a cuore il rispetto e la conservazione dei contesti visitati, così come il desiderio di connettersi con l’ambiente e la natura attraverso escursioni e attività open-air, guida la crescita e il successo del glamping. Tuttavia, se è importante l’amore per la natura, lo è anche quello per la comodità e il benessere. Ed ecco che i glamping sono in grado di offrire servizi in stile resort e comfort moderni in contesti ameni e naturali, rappresentando così il compromesso che più piace e più viene condiviso da un numero crescente di turisti.

In fact, not only the number of nature lovers is growing, but also of those who wish to "escape" from purely urban contexts, in search of open-air experiences in locations with extraordinary landscapes. This is the primary trend that will create growth opportunities in the coming years, stimulating demand and helping to generate an expected annual growth rate of over 11% in Europe over the period 2020-2025.

The right compromise

The world of glamping brings everyone together: not only the "shy inexperienced", i.e. those who did not grow up in the "old" campsite and who therefore do not feel confident with that world, but also veterans, who can finally treat themselves to a different holiday but in continuity with their tourist tradition. For everyone, glamping offers the thrill of novelty, the chance to experience their love of nature and open-air, while enjoying the efficiency and comfort offered by luxury services.

Not only different categories of travelers, but also different age groups: 18-32-year-olds hold the largest market share and are expected to increase at the fastest growth rate until 2025. Factors such as the availability of time, the propensity for experiential travel and contact with nature will stimulate growth. Finally, the 33-50 age group, the second fastest growing segment due to their economic independence and spending power.

It is precisely to these people (and not only) that Nuovi Sogni, the most important glamping channel in Italy, addresses itself with the offer of evocative experiences in natural settings, where you can experience the essence of glamorous camping.

Social distancing travel

The entire business model, built around exclusivity, lends itself to being the winning solution to allow travelers to socially distance themselves even on vacation, living and appreciating their experience in a new and open-air scenario. The configuration of these campsites (large spaces, mobile homes and lodges for private use) are in fact able to offer the maximum travel and entertainment experience, while at the same time drastically limiting the risk of gatherings. In addition, glamping was born precisely as an alternative to "guided trips", inflated and crowded itineraries andexperiences. The glamper loves adventure and discovery, he loves to start from his mobile home and explore the surroundings according to a plan that is not entirely predefined!

This is therefore a further trend that will help fuel market growth in 2021 as well. To find out more, read our article dedicated to POD travel, a trend that takes hold in times of pandemic and that finds its natural destination in glamping.

Nuovi Sogni incorporates the perfect mix of new experiences in contact with nature and luxurious accommodation, to offer all travelers the quality and safety of an unforgettable holiday. The facilities offer solutions to make the stay designed in nature exclusive and unique, combining luxury, nature, comfort, respect for the environment and respect for others. For the next season choose the best glamorous campsites, choose New Dreams.

Visit the Destinations section and discover all the destinations where you can spend your open-air experience.